Media Validation: Politicizing the Philippine Politics

Who is politicizing the Philippine Politics?

I mean it, I could not keep myself silent at these times.

As a social scientist, it is my duty to inform the people with social facts to help make sense of our everyday reality.

Anyway, this article is written to inform you with what is really happening today as inspired by cyber bullying, opinions, and sentiments of people about their favorite candidates as we have observed since the beginning of the campaign period.

We cannot deny that some wanted real change while others prefer status quo of the outgoing administration.

This is normal. We are in a divided world.

Well, I am not a die hard fan of any candidate, but I am against unfair and biased journalism.

Of course, everything in life has its bias.

For example, an economist would always says things backed up with numbers, while social scientist says things based on reality. A priest or pastor says things in relation to faith and relationship with God.

You see, every one of us have biases.

Yes, of course this article is bias.

But before I proceed, I asked for apology if I happen to hurt someone in this article. I don’t mean to undermine your credibility, but I used this to give you an objective example of my analysis.

If someone is offended here, again I apologize, there is nothing personal.

As per observation in social media, people knew already that media (alluding to TV and Newspapers) has its biases in journalism. I am personally aware of it while watching the news in TV.

Yes, admit it or not, media plays role in the lives of many people. The messages presented in these media sinks in immediately to the people.

We cannot blame people for this, but really the popular media(TV and newspapers, now Web 2.0) has a strong effect in the minds of people.

And to me, this affects our politics here in Philippines.

Can you just imagine if there is only one channel of information (such as TV)?

If this happens, whatever the TV network promotes and feeds to the peoples mind whether true or not will be accepted.

It’s because they have no other point of reference in cross checking what the real truth is. And people seemed to believe easily what they saw in television.

In the past years, there has been a number of individuals who have used media directly or indirectly in politics.


It leaves a very strong message in the minds of the people.

Now, as you continue reading this one, let me tell you this.

Let us be careful in selecting our candidates because every now and then we are being inculcated with messages (good or bad) through our media. This media validates any person’s capability though he/she is not fitted to such position or designation.

This is what we call in sociology as “media validation.”

A social theory I have read from the book “Reflections of Sociology” by Randy David, a notorious sociologist who cited the author of the term (media validation) – which is I forgot to recall.

In the past and until today, there are media validation happening here and there.

Consider these illustrations:

There are many personalities today that are popular because they are exposed in prime time TV show, although their background doesn’t qualify them for such. On the one hand, there are some also who are really expert in their show like the host of Born to be Wild is really a doctor in veterinary medicine and my favorite chef cook Boy Logro- he deserves the real honor of his show.

However, it appears that people put more trust on a celebrity host than an expert host.

Another example is; though a person may not be a law-maker, an attorney particularly, but because of his commentaries in TV show about politics and public issues, people are forced to believe on what they have seen with this person.

Again, this is not personal but I would like to give you an example.

There are many famous newscasters in the Philippines, that after being popular, they run as a politician, others are being used also by the politicians. It is because, their works are popularized and validated by media.

In the field of media, (referring to TV show and even internet), any person can become an expert without going through formal education.

Well, it’s just a matter of TV hosting and anyone can do hosting. You see, media promotes a person who even without formal education of the topic and becomes popular and validated by media.

The popularity driven by media whether or not a person has its formal knowledge of it.

Mind you, my co Filipinos, lets open our minds today.

I know many of us are also enlightened by the way how media influences ordinary people.

Do you know that many of government officials also are using media validation, directly or indirectly?

Often, you’ve heard them in the radio being interviewed, or seen them in television commenting and and interviewed. Later these people run as a senator or a president for example.

Media validated their lives already.

What we saw in them in TV affects our decisions too.

Try to list down you this people who after being exposed always in TV and printed pages decided to run in politics.

I know you know these people so I will not name them here.

They are already known by the people.

Again, they entered politics without political background.

I don’t mean that they are not capable but media has given them such opportunity for exposure. They have already been validated because of their noteworthy news casting.

Let’s accept it, some of us voted for them too during election.

In the future, there are many people who will also fall into this category.

Today, it’s not just media validation, but Web 2.0 validation.

Thanks to Facebook, the true information that belongs to the ordinary people is not just confined in these big tv networks but to common ordinary working people (the middle class).

These networks cannot hide the truth now because netizens are here already.

However, I also warned people in over reacting to these post and comments.

Yes, there are lots of comments, likes, post, repost and shares.

These are validating the personality of the candidates in the internet whatever and whoever they may be.

In addition, in printed pages like newspapers, this may also validate the personalities of such political candidates. Again, let me warn you. Not all written in the papers and in the internet are true.

You have to use your own judgement in everything that you heard, listen and read.

We cannot say that a person is good if he/she has lots of followers, supporters and likes in the internet.

We cannot also say that a person is corrupt, murderer if he has lots of allegations raised by other candidates to the extent that they used children in their ads.

We cannot also say that a candidate is upright, clean, and without blemish, if he exposes every little details and propaganda of other candidates.

We cannot also say that a person cannot be trusted anymore and does not deserve any vote because he fails to give his life during Typhoon Yolanda (which is contradicting his statement during the third debate).

We cannot also say that he had done nothing in the Philippines despite his failures in Mamasapano, Kidapawan incident, impeachment of Corona, to name a few failures.

And we cannot also say, that a person hiding in the shadows of his parent politician is already  a man of honor.

Remember, personal is political.

And with the social media, everything is possible.

You can buy more likes, shares, and post if you want.

You can pay reporters to give a bloated and twisted report. Anything is possible with money too.

So, nowadays, use your own judgement.

Do not just believe everything you see because it is viral. Do not just repost anything because it’s cool.

As the netizens would always say, “think first before you click.”

Research, consider a thousands thoughts before deciding and casting your votes to your best candidate.

Do not be misled by Web 2.0 validation.

We, common people are the truth itself.

We hold the information.

It’s not the media.

They are just channels of communication and information.

It is our sentiments, our lives, and our choice that matters most.

Forget about nonsense report you heard everyday, like entertainment. Its nonsense!

Do you know why entertainment news are always

at the last part of the news?

The reason is simple.

They wanted us to forget the real issue.

Thanks to one of my colleague who shared this theory of escapism in a public assembly.

And do note, “bad news sells a lot.”

Well, if you notice, at least 80 percent of news daily are bad news while 20 percent are good news.

Accept it.

Media are shaping the minds our the people that we are living in a society of crime, murders, corruption, etc.

But if you look at it, there are a lot of good news, but Good news doesn’t sell that much.

It’s also true for Bible.

Many reject it.

Often times, bad news are presented as good ones, while the good ones are presented in a negative way. Even if a person is innocent, media validates it that it’s not and vice versa.

Be careful!

In closing, don’t get too overly sentimental about the comments, bashing and cyber bullying.

Everything is political.

Use your own judgement.

Use the rule of Netizens!

“Think first before you act.”

Or let me put it this way,

“Be informed first before you react”

P.S. I know that there are grammar errors here, its not been edited because I have no time.

P.S.S. I know there will be bashers or trolls that will follow this. Thanks anyway. Haha

P.S.S.S. Its is purely theoretical, nothing personal.

P.S.S.S.S I also accept corrections in the theoretical explanations if need so.